The AWD brand

The AWD brand stands for holistic financial planning

For many people, comprehensive advice and holistic financial planning is a unique and value-adding service: for 20 years it has been AWD Group’s core competence.

Confidence is an essential success factor especially when it comes to financial advice. Confidence is a result of a positive company image and of being close to the customer, but is also a result of the company’s level of awareness and brand recognition. Therefore a well known brand is a valuable asset and supports sustained growth.

According to a survey by the ICON market research institute in 2007, objectivity, drive, competence, fairness, reliability and confidence are brand values associated with AWD. This positive brand image attracts many people – and the aim is to attract even more.

Based on AWD Group’s target market as well as the aspired brand image, in order to increase the level of awareness AWD is particularly active in sport sponsoring. The AWD-Arena football stadium was named after the Company; AWD is sponsor of the German Olympic team and of the German Football Association as well as champion partner of Borussia Dortmund.