Financial planning
Every customer deserves individual security and provision
The goal of holistic, demand-oriented financial planning and the core of the AWD Group business model is to create coherent and efficient security and provision concepts with the help of individual customer information and customer data. Comprehensive advisory services from banks are usually reserved for wealthy customers. AWD, however, makes holistic financial optimisation accessible to a wide range of customers, as every customer deserves individual security and provision when making use of all incentives provided to them by the state. With this approach, the AWD Group offers its customers the key added value.
The AWD advisory cycle is structured as follows:
Data collection
Effective financial planning requires intensive cooperation between the customer and the advisor and, for this reason, a special form of mutual trust needs to be in place. The AWD advisor establishes all the customer data relevant for holistic financial planning using a customer survey with over 700 different data fields. The high level of specialist competence on the part of the AWD advisor and the transparency of the comprehensive advisory service lay the foundations for the necessary mutual trust.
Personal Financial Strategy (PFS)
The customer can define the financial planning criteria him- or herself in accordance with his or her preferences, appetite for risk and life planning. The AWD advisor moderates this process through thorough analysis, specialist knowledge and experience. The Personal Financial Strategy provides structured analysis of the initial financial situation and shows the customer possible ways to achieve his or her personal security and pension provision goals.
Comparison software
The customer can put together his or her pension provision and security portfolio from products identified with precision from the product range. Exemplary quality standards in the advisory process are a matter of course for AWD. The comparison software developed by the AWD Group is unrivalled in the market.
Documentation
The customer receives more than 50 pages of comprehensive documentation of his or her financial optimisation. This way, every stage of the advisory process is traceable and transparent.
The AWD Group will continue with this concept for customers with moderate to high incomes. The strategic focus over the coming years is and shall remain developing services further on a permanent basis and transferring this to other markets.