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AWD Group:
Central and Eastern Europe
Switzerland
Great Britain
Group parent company

Transparency and financial benefits through holistic advice

"Right from when we first founded the company, our corporate activity was oriented towards holistic, individual advice. Our customers can freely select from a wide range of high-quality financial and pension services. With the help of our advisors, they can take advantage of low contributions, high returns and attractive benefits and tax advantages - financial optimisation. This is what has provided the sales success and rapid growth over the past few years and will remain our tried and tested business model in the future too."

Manfred Behrens, Chief Executive Officer of AWD Holding AG

Growth market of pension provision

The population in AWD Group markets is getting older. States are retreating from provisions on an increasing basis. In the future, state pension provision will only serve basic social care - the pension shortfall for older people is increasing. The need for advisory services and support is therefore massive.

Financial planning

The goal of holistic, demand-oriented financial planning and the core of the AWD Group business model is to create coherent and efficient insurance and provision concepts with the help of individual customer information and customer data.

Holistic advice

It is the underlying idea of AWD: In order to close insurance shortfalls or pension provision shortfalls, the customer should be able to compare products from different manufacturers. The competence of the AWD advisors ensures that the customer gets the best possible insurance concept which is tailored to his or her individual requirements, desires and goals.

Entrepreneurship

Entrepreneurship means taking responsibility, not only for oneself, but also for others. Advisors who make decisions on the direction AWD - one of the leading financial services providers in Europe - is heading, above all look for an environment in which personal commitment and motivation are encouraged and awarded in an outstanding manner.

Our markets

The demand-oriented financial planning business model has proven to be a guarantee of sustainably increasing returns in AWD's core markets. The AWD Group has systematically identified potential for growth and focused on developing this and on implementing their core competence: Best Select financial optimisation.